Scottish GDP data for the third quarter of 2017  indicates that output in the Sustainable Tourism growth sector increased by 0.4 per cent and in year on year terms the sector’s output increased by 2.3 per cent, compared against growth of 0.2 per cent in the Scottish Economy overall during the quarter, and 0.6 per cent over the year. The International Passenger Survey (IPS) has been providing the source data for travel and tourism since 1961. The Statistical News Releases page includes those releases related to the Tourism, Culture and Sport topic. The number of visits and expenditure in Scotland provides the main measure of the health of this industry. Tourism is an important sector within the Scottish economy. Don’t have a Marketing Action Plan? And whether your DMO manages a small or mid-sized destination, identifying the Target Markets in your Marketing Action Plan that you can leverage to promote these hot travel trends will help increase visits to your destination. In a nutshell these are the four: 1. Tweet on Twitter. Click on graph to expand. Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. The number of tourists in Scotland has increased by 10% last year, according to new official figures. The lure of the big cities. This section provides information and links to sources on Tourism, Arts and Culture in Scotland. New Burns documents Records shed light on the Bard’s politics and character. It is identified as a growth sector in our economic strategy (2015) where we can build on existing advantages to increase the industry’s productivity and growth. Travel trends is an annual article that provides estimates and profiles of travel and tourism visits (those of less than 12 months’ duration) and associated earnings and expenditure between the UK and the rest of the world. Consumer Behavior Trends Green travel is here to stay: • 24% reported green is highest it has ever been in 10 years; 51% reported that interest remains constant (Travel Guard Update, April 2013). 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. It is an important element in the social, economic, environmental and cultural well-being of Scotland. 24 Jan 2018 10:30 . Give us a call! For the sixth year running, Scotland has outperformed the rest of the UK in attracting visitors to its tourist attractions. In contrast, commuting on foot and by bus have reduced dramatically. It is reasonable to assume that the effects of changes in tourism spending will be reflected by changes in sustainable tourism employment. So why is Scotland punching above its weight? So, start impressing your guest and outpace your competitors. Bills and legislation . VisitScotland: Tourism Industry Trends and Future. 0. tourist to Scotland would have been be described as ‘American, over-50 and interested in heritage’, whereas today the typical tourist is ‘European, under-35 and interested in culture’. The Scottish travel sector has challenges to combat 'flight shame' when it is distant to many target markets. On April 5th, trivago held a webinar to help us understand the behaviours of people travelling to Scotland, what they want from their holiday accommodation, and how much they are willing to pay for it. Eco-travel set to dominate Scottish tourism, finds latest Trends. The top travel trends for 2020, according to the experts. By merging these original twelve, four key Megatrends evolved into the most relevant for Scotland looking forward to 2025. 01 Mar 2018 10:06. NEWS. Tourism spend worth £10.5bn Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. Here are 15 travel trends for 2020… 1. Edinburgh is the top UK destination outside London - but the whole country is benefiting from a tourism renaissance. The national tourism strategy, Tourism Scotland 2020 (TS2020), was developed by the Scottish Tourism Alliance (STA) with our support. 3.2 VisitScotland Research The research commissioned by VisitScotland incorporated the views of 3,000 interviews. Scottish Enterprise and Scottish Tourism Alliance. Scotland is now operating a 5-level Covid-19 system on a local basis. potential and challenges, a roundtable discussion with senior Scottish tourism leaders pinpointed the most pertinent megatrends from the long list. The main data sources can be accessed via our Links page, or you can use the High Level Trends to view a brief overview of some our key statistics.. Trends in modes of travel to work in Scotland, 1966-2011. Megatrends describe the global shifts that have a huge impact on everything in our lives – business, economy, society, culture and more. 0. Scottish trends. • 38% TAs noted archeological/caves; 22% wildlife and birds; 18% visiting national parks; 16% culture and communities. NEWS. 462. These were the SHS travel diary publication and Household Trends which published the results of the travel questions in the SHS.These have now been combined with TATIS.A National Travel Survey - Scotland Results publication which published the Scottish results from the National Travel Survey has now been discontinued as DfT no longer collect data for Scotland. This phase also involved a presentation to the Tourism Leadership Group responsible for shaping and reviewing Scotland’s national tourism strategy and additional written feedback was received from key partners. Tourism Scotland 2020. Tourism in Scotland: the economic contribution of the sector A report commissioned by the Tourism Leadership Group setting out economic data and trends on tourism across Scotland. A presentation was given to the Tourism Leadership Group responsible for shaping and reviewing Scotland’s national tourism strategy, and additional written feedback was received from key partners. SPACE TOURISM. The time has finally come for Virgin Galactic to take members of the public on 90-minute sub-orbital hops into space. iStock. Scottish tourism in the short to medium-term, due in part to challenges posed by transport links and visa requirements: emerging markets: £33m in 2011, potential £70m–£83m in 2020 India, China, Russia, Brazil Longer term however, their contribution to Scottish tourism does look set … The majority of … Includes tourism, arts and culture. Wind Farms and Tourism Trends in Scotland 5 Overall the study concludes that the effects of meeting renewables targets on tourism are so small that, provided planning and marketing are carried out effectively, there is no reason why the two are incompatible. Global tourism experts refer to twelve Megatrends happening today. Share on Facebook. We piled up the most significant upcomimng tourism trends for 2021. The industry-led Food Tourism Scotland Action Plan, sets out a range of actions to maximise the potential of two of Scotland’s most successful sectors – tourism and food and drink. Rural tourism support Island projects first to be backed under new £6m fund. Comments Share your thoughts and debate the big issues. This means different areas of Scotland will have different restrictions. EXPERIENCE MORE offering more genuine experiences and helping visitors to be more than ‘tourists’ 2. A roundtable discussion with senior Scottish tourism leaders was then held to pinpoint the most pertinent megatrends from this list. 472. It aims to make Scotland a "first-choice destination for a high quality, value for money and memorable customer experience delivered by skilled and passionate people". These five trends are set to influence travel and tourism in 2019. Designed to stimulate thought among Scottish tourism businesses, VisitScotland Trends 2019 is encouraging tourism businesses to continue embracing the movement by using natural assets such as stunning landscapes, provenance of food and drink and culture to create products that appeal to the growing wellness market. Trends in mode of travel to work in Scotland can be followed over a 45-year period using the census. study investigates sustainable tourism trends across Scotland between 2009 and 2015. While 2017 was all about lavish escapes and Insta-worthy dining, the 2018 travel trends look to be more about heading off the beaten track and diving into new cultures around the world. Travelling a little can make a big difference. Tweet on Twitter. The Faroe Islands have a voluntourism scheme. The latest annual data for Scotland are shown below. By Joe Hutchison-February 26, 2020 . The change can be explained within the context of global tourism trends, which provide an insightful explanation of this transformation. Eco-travel set to dominate Scottish tourism, finds latest Trends. Glasgow's growth outperformed the Scottish average which saw visitor numbers increase by 17% to 3.2m and spending up 23% to £2.3bn. In this period, the use of a car to commute to work has risen significantly, from 21% in 1966 to 69% in 2011. Share on Facebook. to allow Scottish Tourism to meet the challenges of today’s marketplace. Thanks to Trivago, there are some insights into these travel trends in order for property owners to take action on their marketing strategies. By Joe Hutchison-February 26, 2020 . 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